Creativity empowers consumers because they are able to make popular culture artifacts that somehow symbolize who they are, how they may want to be, or even how they see life in perspective. For instance when online games are created some games such as the game called "A world without Oil" have a purpose on how that creator wants the consumer to view the world. When the consumer plays the game they will view a world with out oil and come up with ways to encounter those daily problems in life. The creativity of the game empowers the consumer to want to do better for the world because they will see the potential problems that no oil will have on a persons day to day living. By knowing this the consumer is again empowered to be more resourceful.
Many other games have the same empowering effect on people weather its to be greener for the world or do something else like defeat evil villains or rescue a beautiful princess.
Make sure to be specific. When you write that there are "many other games," you need to provide examples. Otherwise, I don't know what you're referring to.
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